By Dan Moren of MacUser:

Reached the end of your iRope in dealing with AppleCare? Consider this the “break glass in case of emergencies” solution for getting your problems “taken care of.” Note that this should be a last resort, for cases in which machines have been unsuccessfully fixed at least three times. A tipster over at The Consumerist gives us the lowdown:

1) Call Apple Customer Relations: 512-674-2500
2) Ask the operator for Gene (like denim) Teluse, VP of Customer Care. She is Apple’s highest ranking customer service agent, and she reports directly to Steve Jobs.
3) Leave a nice message, include any Apple Case/Repair numbers you might have, or your machine’s serial number, and a callback number.
4) Wait ~24 business hours for one of Ms. Teluse’s minions to call.
5) Calmly explain your story, and what you want Apple to do.

As we said up top, this procedure shouldn’t be abused. Keep it polite and calm, and perhaps they’ll work some super crazy white-sheened Apple magic for you.